When it comes to beauty trends, Instagram has a way of creating a trickle-up effect. Contouring, for example, has experienced a rise and (slow) fall on our feeds. Trends like wire nails started with a hashtag and ended up gracing some of the biggest runways in the world. Currently, the biggest hair color trends for fall are experiencing an Insta influx. While the names sound almost comical—”cream soda,” “champagne bronde,” “cinnamon fade” and “fallayage”—the shades are no joke. Ahead, feast your eyes on the four fall hues taking over social media right now.
We've heard the term bronde (that middle ground between brown and blonde), and champagne bronde is its cool sister. Australian hairstylist Kaitlin Jade tells Allure that champagne bronde is a light hair color—if you look close enough, you can see strands of white in there—but it "just appears darker through the depth of its tones." Think of it as a lived-in platinum blonde.
Not to be confused with balayage, fallayage is perfect for this season thanks to ribbons of honey, maple and other fall-inspired hues. Since hair can naturally lighten during summer months, this low-maintenance dye job puts the warmth back into dull locks.